1) The main characters that i can see is the penguins, this books in my opinion is mainly aimed at 8-12 yr olds and for boys and girls and for any race

2)  i think this is represented as  positive because of the background it really shows a posit

• What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine) or non-diegetic music in the background (video), mise-on-scene (video and magazine, online), etc. They are  using colourful colours such as blue  to bring people in to read it
• How do logos and other graphics help construct the brand identity of your chosen products? cause it shows how its educational  and shows all the free books
• How do the colour schemes help construct the brand identity of your chosen products? the colours wants people from the age of 8- 12 to read the book and it will also attract you with the colours
• Are there are intertextuality elements that help create meaning?

• What type of shot/music are they using? i think they are using a close camera shot